A simple take on hotel and restaurant branding

Vikram Aditya Singh

It’s a vast subject and is a very progressive discussion and much deliberation in the evolution of brands, please read this short post as “THOUGHT STARTERS” and not “ABSOLUTE TRUTHS”

If you had 4 Circles named

BRAND STORY
AUDIENCE
BRANDS PRODUCTS / SERVICES
BRAND PERSONALITY

(Have you articulated / defined these 4 circles for your own enterprise ?)

And the were placed next to each other as quadrant he place where they overlapped would be Your Brand Identity.

Remember a LOGO will only get you recognized.

A VISUAL IDENTITY will get you remembered

But a BRAND IDENTITY will get you chosen the reason being - where the four circles overlap is already a great place for a BRAND IDENTITY to reside.

Brand Authenticity Framework is a great white paper to read

First published on LinkedIn. Any workbook or deck the note mentions is attached to the original post.

Also in Luxury & service

A first conversation is with the principal, in confidence.

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A simple take on hotel and restaurant branding

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