Strategy & leadership · 25 January 2026 · 1 min read
Three doors before competence
In 2026, leadership has a new sequence.
Not because competence stopped mattering—
but because competence is no longer the first filter.
In a world of distributed teams, AI-augmented output, low institutional trust, and permanent volatility, people decide whether to follow you before they decide whether you’re brilliant.
And they decide it through three doors:
Door 1: Authenticity
Do you feel real—or rehearsed?
Authenticity is not oversharing. It’s internal congruence: what you signal, what you do, and what you tolerate all align. In 2026, inconsistency is the fastest way to lose the room.
Door 2: Humanity
Do you treat people like resources—or humans?
Humanity is operational now: empathy in meetings, dignity in feedback, clarity in conflict, and calm under pressure. The modern leader is not a performer of confidence, but a custodian of psychological safety.
Door 3: Likability
Here’s the controversial one: likability is no longer “soft.” It’s strategy.
The science of first impressions keeps returning to a simple truth: people look for warmth/trust before competence—and without that trust, competence can even feel threatening (Cuddy et al.).
This is where Likeonomics becomes useful: likability is built through TRUST—
Truth, Relevance, Unselfishness, Simplicity, Timing (Bhargava).
And this is where the “Airport Test” quietly runs the world:
If we were stuck together at an airport for 3 hours—would I want more time with you, or less?
A 2026 Leadership Self-Audit
Before you talk about your CV, your pedigree, your wins—ask:
1. Authenticity: “Would my closest team describe me the same way I describe myself?”
2. Humanity: “Do people leave interactions with me heavier—or lighter?”
3. Likability: “Do I create trust quickly, without trying to ‘win’ the moment?”
Competence, experience, and education still matter.
But in 2026, they are Door 4—not Door 1.
Leadership is no longer a title you hold.
It is a signal you transmit.