Upsize before you downsize: Ansoff's matrix

Downsizing is usually tragic - I believe in upsizing the business and applying Ansoff’s Matrix to see how the business can be expanded by utilising the excess existing capacity / capability !
1) New Markets Existing Product = market development strategy

2) Existing Market - New Product = product development strategy

3) New Market - New Product = Diversification Strategy

4) Existing Market - Existing Product = Market Penetration strategy

Each of these 4 cases requires a different thought process and strategies.

It’s a tried and tested strategy that I have deployed successfully over the years to combat the evils of downsizing !

I am all for rightsizing but after we have tried everything and the kitchen sink to put any excess capacity / capability to use.

Utilisation = flow rate x capacity !